External Stakeholder – Government
There are two types of government there is national and local. The local government runs a certain section of the country they are in charge of building plans and giving out planning permission.
The national government runs the whole country and also owns the local government, and is in charge of day to day topics and running the country and collect taxes.
Both types of government is important because they help make Cadbury improve and expand legally with planning permission from the local government. The national government is in charge of the local governments so that they are checked if they are allowing the right things to happen.
The national and local government are both interested in the job opportunities that Cadburys brings into the country because of jobs decreasing all the time. they want the rates of unemployment to decrease so that less people are claiming benefits. They both also receive money from Cadburys, they take money for taxes and they also receive V.A.T.
I think they bring both a negative and positive effect on Cadburys aims because positively they are giving Cadbury planning permission so then they can reach the aim of locating more stores around the world but negatively they still take money from the business which if Cadbury was losing
profit then with paying the government to the business might get into financial problems.
The national government runs the whole country and also owns the local government, and is in charge of day to day topics and running the country and collect taxes.
Both types of government is important because they help make Cadbury improve and expand legally with planning permission from the local government. The national government is in charge of the local governments so that they are checked if they are allowing the right things to happen.
The national and local government are both interested in the job opportunities that Cadburys brings into the country because of jobs decreasing all the time. they want the rates of unemployment to decrease so that less people are claiming benefits. They both also receive money from Cadburys, they take money for taxes and they also receive V.A.T.
I think they bring both a negative and positive effect on Cadburys aims because positively they are giving Cadbury planning permission so then they can reach the aim of locating more stores around the world but negatively they still take money from the business which if Cadbury was losing
profit then with paying the government to the business might get into financial problems.
External Stakeholder – Suppliers
Suppliers are also very important to Cadburys without them then they wouldn't be able to make products to sell. Suppliers are usually sole traders, for Cadbury an example would be an owner of a coco bean farm.
Ghana is the main source of cocoa used in UK, Cadbury helps communities in Ghana they have done since 1908. they currently run a program called Ghana: For the Source, which helps cocoa farmers, their families and local villagers by providing funding to build wells.
Suppliers are interested in the profit made from selling there materials to Cadbury, they are also interested in their own reputation because if a well-known business is buying from them it shows that there products are good this might bring more customers to that supplier earning the supplier profits.
Suppliers bring a positive effect on Cadbury; this is because they wouldn't be a business without the supplier. Also it can give them a chance to have a trading pattern which can lead to special offers and discounts if the business sticks with the same supplier. However for Cadburys they would have to pay the expense for the transport this would be expensive if it was being transport from another part of the world, also it could lead to damaged materials which then would have to be sold at a lower price or disposed of which decreases profits.
Ghana is the main source of cocoa used in UK, Cadbury helps communities in Ghana they have done since 1908. they currently run a program called Ghana: For the Source, which helps cocoa farmers, their families and local villagers by providing funding to build wells.
Suppliers are interested in the profit made from selling there materials to Cadbury, they are also interested in their own reputation because if a well-known business is buying from them it shows that there products are good this might bring more customers to that supplier earning the supplier profits.
Suppliers bring a positive effect on Cadbury; this is because they wouldn't be a business without the supplier. Also it can give them a chance to have a trading pattern which can lead to special offers and discounts if the business sticks with the same supplier. However for Cadburys they would have to pay the expense for the transport this would be expensive if it was being transport from another part of the world, also it could lead to damaged materials which then would have to be sold at a lower price or disposed of which decreases profits.
External Stakeholder – Community
There is two parts of the community, there is the local community which are the potential customers in the area of the store/product and then there is National community which is everyone in the country.
It is important for Cadbury to take in to account that building factors and store may affect the people around them, this is why they have a very good reputation for helping and supporting its community’s, some examples of what Cadbury has done in the past few years are that Cadbury has made a community program that provides support to employees by giving gifts in kindness and cash, one of the projects the program supports is Young Enterprise.
Also another good thing Cadbury did was that some Bourneville residents complained that cars were being parked outside their houses all day, Some of these cars belonged to workers or visitors to the factory s Cadbury worked with the community and the local council to arrange a residents’ permit parking scheme.
Both of the community's affect Cadbury in a positive way because Cadbury can get feedback from the community's then with that feedback they can work to make food quality and the overall business better for the customers so then they can meet there aims. If can also lead to negative affects, this is because they can start to get bad feedback from customers and if they do not fix the problem then it can lead to customers not liking the business. If this happens then the bad reputation can travel and can soon lead to more people disliking the business. They would then have to get back trust by fixing the problem.
It is important for Cadbury to take in to account that building factors and store may affect the people around them, this is why they have a very good reputation for helping and supporting its community’s, some examples of what Cadbury has done in the past few years are that Cadbury has made a community program that provides support to employees by giving gifts in kindness and cash, one of the projects the program supports is Young Enterprise.
Also another good thing Cadbury did was that some Bourneville residents complained that cars were being parked outside their houses all day, Some of these cars belonged to workers or visitors to the factory s Cadbury worked with the community and the local council to arrange a residents’ permit parking scheme.
Both of the community's affect Cadbury in a positive way because Cadbury can get feedback from the community's then with that feedback they can work to make food quality and the overall business better for the customers so then they can meet there aims. If can also lead to negative affects, this is because they can start to get bad feedback from customers and if they do not fix the problem then it can lead to customers not liking the business. If this happens then the bad reputation can travel and can soon lead to more people disliking the business. They would then have to get back trust by fixing the problem.
External Stakeholders - Trade Union
Trade unions are a group of people who protect the employees at work; they are there to protect their members. This could include making sure the workplace is safe and also could include legal protection; this is so employees are treated well within the laws.
Trade unions are important because they will help to protect many employees from being treated unfair and help solve problems with employers. If there was no trade unions then people may not be listened to like for example if a whole group of employees thought that they were being paid too little then trade unions would help to get the problem solved, without them the employees may be stuck with having little pay at work and they may be earning less than they are meant to be which is unfair.
Trade unions affect Cadburys in a positive way because it allows the employees to be safe and happy in the workplace, it can bring a negative affect if Cadbury was to not treat their employees to their standard as then they would go back to the trade unions and this can lead to strikes which is not good for productivity. However if they keep the employees happy and understand if they need something then they will gain a happy working environment and this can lead to good productively and good communication all the way through the business.
Trade unions are important because they will help to protect many employees from being treated unfair and help solve problems with employers. If there was no trade unions then people may not be listened to like for example if a whole group of employees thought that they were being paid too little then trade unions would help to get the problem solved, without them the employees may be stuck with having little pay at work and they may be earning less than they are meant to be which is unfair.
Trade unions affect Cadburys in a positive way because it allows the employees to be safe and happy in the workplace, it can bring a negative affect if Cadbury was to not treat their employees to their standard as then they would go back to the trade unions and this can lead to strikes which is not good for productivity. However if they keep the employees happy and understand if they need something then they will gain a happy working environment and this can lead to good productively and good communication all the way through the business.