External Stakeholders - Goverment
Both types of government is important to McDonald's because they have restaurants all around the world they will need planning permission a lot for the new buildings and the expanding the old stores. The national government will check if they are allowing the right things to happen.
Both are interested in the job opportunities that McDonald's may bring in the future with jobs decreasing more and more. They want less people claiming benefits and less unemployed people. They both also receive money from McDonald's they take money for taxes and they also receive V.A.T.
They bring both a negative and positive effect on McDonald's aims because positively they are giving McDonald's planning permission so then they can locate more or expand stores but negatively they still take money from the business which so if McDonald's was losing profit then with paying the government to the business might get into financial problems.
Both are interested in the job opportunities that McDonald's may bring in the future with jobs decreasing more and more. They want less people claiming benefits and less unemployed people. They both also receive money from McDonald's they take money for taxes and they also receive V.A.T.
They bring both a negative and positive effect on McDonald's aims because positively they are giving McDonald's planning permission so then they can locate more or expand stores but negatively they still take money from the business which so if McDonald's was losing profit then with paying the government to the business might get into financial problems.
External Stakeholders - Community
McDonald's have to keep in mind the effects on the community because they are important to giving back feedback to McDonald's so they can improve their business to meet the needs of the community.
The community is interested in the developments going on in the area for example if they was to develop a store then it would cause traffic and noise pollution which would make customers or the community complain. They are also interested in new offers.
The community would help McDonald's improve the quality which is one of McDonald's aims also they would help with making it a happy and friendly environment. Another positive affect is can have is that customers can gain trust with McDonald's which can lead to loyal customers who visit regular this is good for the business as then they have less chance of going to competitors. However they can be a negative outcome from the community stakeholders, this is because they can easily pick up on problems and things that are wrong with the business this can lead to the business gaining a bad reputations for a little mistakes, customers are more likely to spread the reputation round if it bad than good reputation.
The community is interested in the developments going on in the area for example if they was to develop a store then it would cause traffic and noise pollution which would make customers or the community complain. They are also interested in new offers.
The community would help McDonald's improve the quality which is one of McDonald's aims also they would help with making it a happy and friendly environment. Another positive affect is can have is that customers can gain trust with McDonald's which can lead to loyal customers who visit regular this is good for the business as then they have less chance of going to competitors. However they can be a negative outcome from the community stakeholders, this is because they can easily pick up on problems and things that are wrong with the business this can lead to the business gaining a bad reputations for a little mistakes, customers are more likely to spread the reputation round if it bad than good reputation.
External Stakeholders - Suppliers
Suppliers are important to any business because if they had no suppliers then there would be no materials to produce the products. They are important to McDonald that they pick the right place to get there materials.
The suppliers interests are how much materials McDonald's buy of them to gain a profit for there own business also to give the a good reputation because a worldwide business buy there products from them.
Suppliers help to gain good quality products also they can make a quick production by shipping out the materials at the right times so that the products are fresh and the business never runs out of a material. They can also bring a negative effect, this is because if the food is not a good standard the business can gain a bad reputation and loose customers. They should make sure they have a good trust in the supplies as then they can trust the products will be fresh and clean something that could happen is that the food from the supplies is old and not as fresh this would lead to McDonald's products to be bad quality and they may not be able to get more stock for another couple days.
The suppliers interests are how much materials McDonald's buy of them to gain a profit for there own business also to give the a good reputation because a worldwide business buy there products from them.
Suppliers help to gain good quality products also they can make a quick production by shipping out the materials at the right times so that the products are fresh and the business never runs out of a material. They can also bring a negative effect, this is because if the food is not a good standard the business can gain a bad reputation and loose customers. They should make sure they have a good trust in the supplies as then they can trust the products will be fresh and clean something that could happen is that the food from the supplies is old and not as fresh this would lead to McDonald's products to be bad quality and they may not be able to get more stock for another couple days.